#VELLUM WINE PROFESSIONAL#
Buying an initial stock of wine, paying for professional labeling and packaging, and executing a comprehensive marketing plan can be expensive. Con: Private Label Wine CostĪlthough getting started selling private label wine is much cheaper and faster than making it from scratch, there is significant capital required. Bringing your vision for a line of private label wines to market doesn’t have to take years to accomplish. Starting your own private label wine business is something that can happen pretty quickly - much more quickly than starting your own vineyard. You’re also able to expand into new styles and regions more easily. As tastes change and new trends emerge, you’re not tied to the specific cultivars of grapes you have in the ground. Pro: Greater Flexibilityīeing able to shift your offerings based on consumer demand is a big advantage. Creating your own private label wine brand lets you skirt these potential pitfalls to focus your available business funds on branding and marketing efforts designed to maximize how much you are able to charge per bottle. Producing wine requires a large capital investment and comes with many risks, including poor harvests, difficulty sourcing labor, and unexpected changes in consumer tastes and preferences. Starting a wine brand without a winery opens the door for higher profit margins. The decision to brand your own wine offers many compelling advantages, but it also presents unique challenges.
#VELLUM WINE HOW TO#
But figuring out how to start a private label wine business requires hard work and dedication. Selling your own wine can be an exciting adventure. Pros and Cons of Starting a Private Label Wine Business Owning a private label wine business allows you to focus your efforts on branding and marketing rather than getting bogged down in the production process. Many wineries produce more wine than they can sell on their own, so selling their excess wine to a private label is a win-win for everyone. In short, a private label wine business allows you to sell wine produced by someone else in bottles that you label as your own. We’ll cover the pros and cons of owning a private label wine business, as well as five key things to consider when deciding to brand your own wine. In this post, we’ll show you how to start a wine brand without a winery. According to estimates from the International Bulk Wine and Spirits Show, private label wine sales now represent 10% of the total wine sales in the US. Private label wines have grown in popularity in recent years.
Instead, entrepreneurs who want to create their own wine brand work with wineries in different locations to source the wine they bottle under their own labels. In fact, private label brand owners rarely own any wine-producing acreage at all. You don’t have to own a vineyard in Napa or the south of France to start your own private label wine business.
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